Social Media.

Provides direction to employees on the use of social media at work and in personal time.

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Two women high-fiving in front of their laptops as they receive positive social media notifications and metrics.

The purpose of a Social Media Policy is to provide direction to company employees on the use of social media at work and in personal time. The policy aims to provide a differentiation between an employee representing their company on social media platforms and the personal use of social media. 

A Social Media Policy is particularly important to implement if your company uses social media platforms for public relations and marketing. The main objectives of this policy are as follows:

  • Communicating appropriate behavior on work or personal social media accounts
  • Authorized users on company social media platforms 
  • Expectations regarding the use of social media in work time
  • Preventing and responding to security breaches 
  • Clear consequences of misconduct or inappropriate behaviour on social media (professional or private) that may negatively impact on the company’s reputation

Lastly, a social media policy should also include direction and clear consequences regarding an employee who uses their private social media to breach a company’s private and confidential information and data. 

Use this template to formulate your own Social Media Policy at your workplace: 

Are you a

Supervisor or Manager?Young Employee?